Exist strategy

Natasha Lampard of Webstock, on the longest-running company in the world, an onsen in Japan that’s 1300 years old:

I imagine they focused, not on an exit strategy, but on an exist strategy, a strategy built on sticking around; a strategy not for a buy-out, but for a handing down, a passing along.

I’ve been thinking about startups lately. There’s something about that term that grosses me out.

A startup shouldn’t be the end goal in itself. It’s a business. A company that’s just starting out.

What if we started thinking of new companies as “startouts” instead?